When should film PR start?

Ideally around four months before release, at positioning rather than at the trailer. Campaigns that begin at the teaser spend most of their budget correcting a story the trade has already written.

Do you work on Telugu films specifically?

Tollywood is our home market and where our relationships are deepest — Telugu print, television, trade and digital in Hyderabad, Telangana and Andhra Pradesh — alongside national and overseas coverage where a title warrants it.

Can you handle a release week only?

Yes, though we will be candid about what is achievable in ten days. A short engagement is about maximising the assets that already exist rather than building a narrative from scratch.

Do you manage negative press?

Yes. Crisis and issues work is part of the practice — narrative correction, right-of-reply handling and monitoring, with a plan agreed before release rather than drafted at midnight.

Home · Services · Movie PR & Entertainment

Entertainment practice · Tollywood

A release window
is short. The plan
behind it is not

Entertainment is where we started and where we are strongest. We build Telugu release campaigns that run across print, television, digital and social at the same time — so a trailer drop, a press interaction and an influencer wave land as one story rather than three unrelated ones.

Plan a release → See the runway

NOW IN CAMPAIGN

The runway to release day

Every beat is placed against the release date and against whatever else is opening that week. Nothing here is improvised on the morning of a drop — scroll the runway, or drag it sideways.

Drag to scroll →

D-120PositioningWhat the film is about in one line the trade will repeat, agreed with the producer before anything is announced.

D-90First lookAnnouncement timing built around the star's calendar and whatever else is releasing that fortnight.

D-60TeaserTrade previews, anchor interviews and the first wave of digital seeding across Telugu portals.

D-40Songs & promosAudio launch coverage, lyrical video pushes and the influencer wave timed to each drop.

D-14Pre-release eventPrint, television and digital briefed in advance so the clips that travel are the ones you chose.

D-1Release weekPremiere coverage, reviewer relations, opening-day reporting and live response through the first weekend.

D+30After the runOTT window messaging, awards positioning and the long tail that keeps the title in conversation.

Who we brief, and in what order

Telugu cinema has its own map — trade handles that move sentiment before a single review lands, reviewers whose word carries in the Godavari districts, fan federations that decide whether an opening weekend feels like an event. Coverage is sequenced, not sprayed.

The Tollywood media map

Categories we brief on a typical wide release.

Telugu dailiesFilm trade pressEntertainment televisionDigital news portalsYouTube reviewersOTT platform featuresRegional radioInstagram creatorsTwitter trade handlesCinema podcastsWeekend supplementsAnchor interviewsPhoto agenciesFan federationsDistributor briefingsReview embargo desks

D-120Where a campaign should begin

4Media types run in parallel

2States plus overseas markets

24/7Monitoring through release week

Where the coverage lives

A Telugu release is won across five surfaces at once. Weighting them correctly for the film — a mass entertainer and a festival title do not need the same mix — is most of the job.

Surface 01PrintTelugu dailies and weekend supplements. Still the trade's reference point.

Surface 02TelevisionEntertainment channels, anchor interviews and event telecast rights.

Surface 03DigitalTelugu news portals, aggregators and the reviewers who publish at 6am.

Surface 04SocialTrade handles, fan pages and creators — the fastest sentiment shift.

Surface 05OTTThe second release. A different audience needing a different pitch.

What we take on

Films, actors, directors, producers, production houses and OTT titles — from first look to well past release week.

Service 01Film release campaignsThe full runway: positioning, asset rollout, media plan, event publicity and release week command.

Service 02Actor & director PRPersonal narrative between projects, interview strategy, appearances and image management.

Service 03Production house retainersAlways-on presence across a slate, so the banner has standing before the next announcement.

Service 04Event publicityAudio launches, pre-release functions and success meets — planned for the clips that travel.

Service 05OTT & digital campaignsStreaming window messaging, platform coordination and the second wave of reviews.

Service 06Crisis & issuesNarrative correction, right of reply and monitoring — with the plan agreed before release.

Tell us the release date.

We will work backwards from it and show you what the four months before it should contain.

Plan a release →