Brand strategy & positioning
The brand platform: purpose, vision, values, target segments, the positioning statement and the value proposition your market actually hears.
+ Add to brief01Branding for companies
Brandngfor Companies
Brand strategy, verbal identity and visual identity for companies that need to be understood fast. We define the brand platform before anyone draws a logo, so positioning, messaging and design all pull in the same direction.
What we take on
Six workstreams, one team. Pick what you need or hand us the whole brand.
Tap a sticker to add it to your brief
Brand architecture & naming
How products, services and sub-brands relate (masterbrand, endorsed or house of brands), plus naming with linguistic and trademark screening.
+ Add to brief02Verbal identity & messaging
Tone of voice, tagline, elevator pitch, key messages and a message hierarchy for each audience.
+ Add to brief03Visual identity system
Logo system, colour palette, typography, iconography, imagery style and layout principles, built as a flexible system rather than a single mark.
+ Add to brief04Brand guidelines & toolkit
The brand book: usage rules, templates and an asset library so every team and agency stays on-brand.
+ Add to brief05Brand audit & repositioning
Perception research, competitor landscape mapping and a repositioning roadmap when the brand has drifted from the business.
+ Add to brief06Three things every brand platform has to hold
1
Differentiation
A position competitors cannot credibly claim, rooted in what the company actually does better.
2
Relevance
Built around the audience segments and the jobs they hire the brand to do, not around the boardroom.
3
Consistency
One system across every touchpoint, from the pitch deck to the product UI to the press release.
How a branding engagement runs
Six phases, from discovery to brand management. Each one ends with a named deliverable you sign off before the next begins.
- 01
Discovery & brand audit
Stakeholder interviews, a brand audit of every current touchpoint, customer research and competitor landscape mapping. We find out where the brand sits today and why.
DeliverableAudit report & insight summary - 02
Strategy & positioning
Workshops to define purpose, vision, values and target segments, then the positioning statement and brand personality. This is the platform everything else is built on.
DeliverableBrand platform - 03
Verbal identity
Naming if the brand needs it, then tagline, tone of voice principles and message architecture: the words everyone in the company will repeat.
DeliverableMessaging framework - 04
Visual identity
Mood boards and design territories, two or three concept routes, then refinement into the logo system, palette, typography and layout principles.
DeliverableIdentity system - 05
Guidelines & rollout
Brand guidelines, templates and the asset library, with a rollout plan across touchpoints: website, social, sales collateral, packaging, signage and product.
DeliverableBrand book & rollout plan - 06
Launch & brand management
Internal launch so the team can live the brand, then the external launch with PR and campaigns. Afterwards, governance: periodic audits and refreshes as the company scales.
DeliverableLaunch plan & governance
Speak brand
The terms you will hear in our workshops. Tap one.
Brand platform
The strategic foundation of a brand: purpose, vision, mission, values, positioning and personality, written down in one document.
Built for companies at every stage
Pick the ones that sound like you
Bring us the business problem, not a logo brief.
Tell us what the brand needs to move: a launch, a repositioning, a merger, a new market. We will say what it would take, and whether we are the right team for it.