Is this only for actors?

No. The same work applies to founders, executives, directors, athletes and anyone whose name carries commercial weight. The tactics differ; the discipline of deciding what you stand for does not.

Will you write our social posts?

We set direction, pillars and cadence, and draft where you want us to — but a feed that reads as ghostwritten does more harm than an irregular one that sounds like you.

Can you remove negative articles?

Legitimate journalism cannot and should not be deleted on request. What we can do is respond properly, correct factual errors through the right channel, and build enough substantive coverage that one piece stops defining the first page.

What does a first month look like?

An audit of how you are currently being written about, a positioning session, a message framework, and a media plan for the next two quarters agreed before anything is pitched.

Home · Services · Celebrity & Personal Branding

Reputation practice

You are already
a publication

A public personality today is running a newsroom, a social feed and a reputation at the same time, usually without meaning to. We help you do it deliberately — deciding what you stand for, which conversations are worth entering, and which ones are not.

Start with an audit → How we work

Interviews

Op-eds

Podcasts

Keynotes

Brand deals

Awards

Red carpet

Panels

Features

Social

Being known is not the same as being trusted

Most people we start with already have reach. What they do not have is a reason for that reach to convert into a board seat, a brand deal, a better script or a serious profile. This is the distance we work across.

VisibleCredibleTrusted

VisiblePeople know the name. Coverage is event-driven and disappears with the news cycle.

CredibleA consistent point of view. Journalists know what to call you about, and why.

TrustedYour opinion carries weight beyond your own field. Opportunities arrive rather than get chased.

Three pillars, one profile

Click a pillar to open it. Most engagements run all three, but the weighting depends on whether you are building a profile, defending one, or converting it.

PILLAR 01

Positioning

What you stand for.

Before anything is pitched, we agree what you are for — the two or three subjects you can speak on with authority, and the ones you will politely decline.

Personal brand strategy
Message framework and narrative
Thought leadership themes
Content direction and tone
Subjects to stay out of

PILLAR 02

Visibility

Where you show up.

Fewer, better placements beat constant noise. Every appearance is chosen for the audience it reaches and the association it creates.

Interview and profile opportunities
Event appearances and keynotes
Influencer and creator collaborations
Brand endorsements and partnerships
Awards and recognition strategy

PILLAR 03

Protection

What happens on a bad day.

The plan is written when nothing is wrong. Crisis work at 2am with no framework is improvisation, and it shows in the coverage.

Crisis communication planning
Online reputation management
Digital and sentiment monitoring
Narrative correction and right of reply
Search result management

How we behave

Personal branding attracts a lot of bad practice. These are the lines we hold, and they are worth knowing before you hire anyone.

Rule 01No bought followersAn inflated audience is discoverable in an afternoon, and it makes every real number you report unbelievable.

Rule 02No planted controversyManufactured outrage buys a fortnight of attention and costs years of standing. We will not run it.

Rule 03No ghostwriting your voice awayWe draft, you sound like yourself. An account that reads as agency-run gets treated as one.

A month on retainer

Consistent, unglamorous work. Most of the value is in what gets declined.

MediaProactive pitching, inbound requests triaged, briefing notes before every interview.

ContentPillar-led calendar, drafts for review, and the long-form piece that carries the position.

MonitoringCoverage, sentiment and search results watched, with anything unusual flagged same day.

ReviewWhat ran, what was turned down and why, and the plan for the following month.

What do you want to be called about?

If the answer is a list, that is the problem. We will start by narrowing it to one thing worth being known for.

Start with an audit →