What budget do we need to start?

Enough to gather signal. Below roughly fifty conversions a month a platform cannot optimise properly, so we work backwards from your cost per lead to a floor rather than quoting a fixed minimum.

Who makes the creative?

We do. Creative is the largest lever in paid social, so our team produces and refreshes it continuously rather than running the same three assets until they fatigue.

How is performance reported?

Against the cost per outcome agreed at the start — qualified leads, sign-ups or revenue — with the underperforming months explained rather than buried under impression counts.

Do you need access to our accounts?

We work inside your ad accounts and analytics, which stay in your ownership. If we part ways, the account history, audiences and creative remain with you.

Home · Services · Performance Marketing

Paid media

Spend judged on
pipeline, not reach

Impressions are what you buy. Customers are what you needed. We run Google, Meta and paid social to a cost per outcome agreed before launch, and we cut what does not clear it — including our own ideas.

Review our account → How we test

Last 30 days₹388 CPA

STAGEVOLUME

Impressions0

Clicks0

Leads0

Customers0

ILLUSTRATIVE · YOUR NUMBERS REPLACE THESE IN MONTH ONE

Creative is the media buying now

Targeting has been largely automated away. What still separates a working account from an expensive one is how many genuinely different ideas you put into the auction, and how quickly you kill the ones that lose. We produce in volume and let the data pick.

Static · product shotVariant A

Cost per lead₹684

UGC · testimonialVariant B

Cost per lead₹512

Motion · 6s hookVariant C

Cost per lead₹388

Carousel · offer ledVariant D

Cost per lead₹791

Every variant carries the same offer and landing page — so the difference in cost per lead is the creative, not the audience.

Where the money goes, and why

Budget split is a decision, not a default. Search catches the demand that already exists; social creates it; remarketing closes what the first two started. The mix moves month to month on evidence — this is a typical opening allocation for a lead-generation account.

100%Monthly budget

Google SearchExisting demand, high intent42%

Meta & paid socialDemand creation, creative led31%

RemarketingClosing warm traffic17%

Testing reserveNew channels and formats10%

What we report against

A dashboard can be made to look good with the wrong columns. These are the ones we agree on in week one, and the ones we bring to every review.

Numbers that decide budget

Cost per qualified lead, not per form fill
Lead to opportunity rate by channel
Blended CAC against contribution margin
Payback period on new customers
Incrementality checks on brand terms
Creative fatigue curves by asset

Numbers that flatter a report

Impressions and reach
Click-through rate in isolation
Platform-reported conversions, unreconciled
Engagement on awareness campaigns
Last-click revenue on branded search
Follower growth

The first ninety days

Accounts fail early for boring reasons: broken tracking, too few conversions to optimise on, and creative that never refreshed. We deal with those first.

Days 1–14Fix the plumbingConversion tracking rebuilt and reconciled against your CRM, so the numbers we optimise on are real.

Days 15–45Find the signalStructured tests across audience, offer and creative until something clears the target cost.

Days 46–90Scale what clearsBudget shifted to the winners, creative refreshed on a cadence, cost per outcome held as volume rises.

Send us the account. We will tell you what is wasted.

A short audit covering tracking accuracy, account structure, creative fatigue and the three changes worth making first.

Review our account →