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About 5M Collective

Storytelling meets
technology

5M Collective was built on a simple observation: most companies hire one agency for publicity, another for digital, and a software firm for anything that needs to be built. The handovers are where good ideas die. So we put all of it under one roof.

Public RelationsEntertainmentDigitalTechnologySaaSAI
The 5M Collective team

Since 2013

Building brands, creating influence and developing technology at the meeting point of entertainment, media and business.

15+Years across media and branding
300+Films supported through post
100+Brands advised
₹100 Cr+In debt financing facilitated

Our process

How the work
actually runs

01

Discover

We learn the business, the audience, the market and the competition before proposing anything.

02

Strategize

We agree on what success looks like and build the plan backwards from it.

03

Create

PR, content, creative, digital and engineering teams produce the assets and systems.

04

Activate

Campaigns go live across media, digital platforms and the relevant networks.

05

Measure

Coverage, engagement, leads, conversions and business outcomes — reported plainly.

06

Optimize

Data and market feedback go straight back into the next cycle.

Leadership

Four disciplines
one leadership table

Jaideep Raviprakash

Founder & Chief Executive Officer

Jaideep Raviprakash

Fifteen years shaping how brands, films and public figures are seen. He sets the strategy before anyone opens a design file — what the brand stands for, whose opinion has to change, and what the work is meant to move.

Brand positioningEntertainment marketingCommercial strategy
Brand strategy · PR · Entertainment
Junaid Siddiqui

Chief Operating Officer

Junaid Siddiqui

Twenty-five years inside cinema, television and post-production. He runs operations the way a cutting room runs — schedules that hold, crews that deliver, and pipelines that survive a real deadline.

Production workflowPost & VFXAI-assisted pipelines
Film · Post-production · Operations
Rahul Vithala

Chief Technology Officer

Rahul Vithala

Fifteen years across digital growth, search and software. He connects the marketing side of the house to the engineering side, which is what lets the company ship its own platforms rather than only recommending someone else's.

SEO & growthSaaS architectureApplied AI
Technology · Digital · Product
Devender Kodam

Chief Financial Officer

Devender Kodam

A Chartered Accountant whose work spans valuation, financial modelling, capital raising, M&A advisory and restructuring. He gives a communications company an unusually clear view of what its clients' numbers actually need to do.

Corporate financeValuationCapital strategy
Finance · Valuation · Advisory

FAQ

Frequently
asked
questions

Four things under one roof: public relations, entertainment marketing, digital growth and technology. Each practice can stand on its own, but most clients end up using two or three together.

Marketing teams keep asking for things engineering has to build — landing systems, tracking, dashboards, automations, customer data. Keeping both under one roof removes the translation layer, and the finger-pointing that usually comes with it.

No. Entertainment is where we started and where we are strongest, but we work equally with startups, enterprises, technology companies, consumer brands and public figures.

Every campaign starts with an agreed definition of success — traffic, qualified leads, sign-ups, revenue — and reports against it honestly, including the months it does not go to plan.

Yes. We build and support our own products as well as our clients' — SaaS platforms, AI products, CRM systems, dashboards, workflow automation and marketplaces, from idea through launch to growth.

Engagements range from a single campaign or monthly retainer to enterprise programmes, technology builds and full SaaS products.

Hyderabad, working with films, brands and founders across India and internationally.

One brief, one team.

PR, digital and engineering under one roof, so nothing gets lost in the handover.

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