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MarTech practice

You do not need
another tool

You need three of the ones you already pay for to talk to each other. We audit what you own, retire what nobody opens, connect what matters, and leave your team able to run it without calling us every fortnight.

Audit our stack → See the sprawl
LAYER 05Channels
AdsEmailSocialWebWhatsAppSales outreach
LAYER 04Activation
Journey orchestrationPersonalisationAudience sync
LAYER 03Customer data
CDPIdentity resolutionConsentWarehouse
LAYER 02Collection
Server-side taggingEvent schemaOffline imports
LAYER 01Sources
WebsiteAppCRMSupportBillingOffline

Everybody's stack looks like this

Tools arrive one urgent problem at a time. Nobody ever schedules the meeting where they get removed. Toggle the view — the crossed-out items are the ones we typically find nobody has opened in ninety days.

What you are paying for today
Legacy email toolSecond CRMOld chat widgetSpreadsheet trackerUnused CDP trialDuplicate form builderAbandoned schedulerShadow analyticsOrphan landing builderRetired SMS toolSecond tag managerUnused survey toolCRMMarketing automationCDPAnalyticsTag managerAd platformsCMSWarehouseDashboardSupport deskConsent
23Tools in the stack
52%Unused or duplicated
6Systems holding customer data

What talks to what

The value is not in the tools. It is in the lines between them. This is the connection map we work toward — every square is a working, monitored integration rather than a nightly CSV somebody forgets to upload.

CRMCDPAUTOANLYADSSUPPCRMCDPAutomationAnalyticsAdsSupport

Live integrations

0 / 30

Each square is one direction of data flow. Hover the grid to trace a single connection — most stacks light up fewer than a third of these.

HOVER A SQUARE Trace a connection Every amber square is a working, monitored integration rather than a nightly CSV somebody forgets to upload.
Live Missing Self

The diagonal is a system talking to itself, which is what most stacks are actually doing.

Stack architecture diagram

What we implement

We are not a reseller and take no vendor commission, which means "keep what you have" is a recommendation we can afford to make.

Build 01CRM & pipelineSetup or migration, field hygiene, stages that match how you actually sell, and reporting that follows.
Build 02Marketing automationLifecycle journeys, lead scoring, nurture and handover rules that sales will not quietly ignore.
Build 03Customer dataIdentity resolution, a warehouse layer where it is warranted, and one definition of a customer.
Build 04IntegrationsAPIs and middleware between CRM, billing, support and ads — monitored, with alerts when they break.
Build 05Consent & governancePreference capture, retention rules and an audit trail, before it becomes somebody's crisis.
Build 06EnablementDocumentation, naming conventions and training, so the stack survives the person who commissioned it.

How we sequence it

Nothing gets replaced in week one. We map, prove, then move — because the fastest way to lose a marketing team's trust is to break the thing they use daily.

Phase 01InventoryEvery tool, licence cost, owner and last meaningful login.
Phase 02Map the dataWhere a customer record is created, changed and contradicted.
Phase 03ConnectHighest-value integrations first, monitored and documented.
Phase 04RetireDuplicates cancelled once the replacement has run in parallel.

Send us your tool list and last year's invoices.

We will tell you what overlaps, what nobody is using, and which three connections would make the biggest difference.

Audit our stack →