Influence
Rebuilding our own site: what we kept, what we cut, and why
We rebuilt 5mcollective.com this year. Here is the case study we would write about a client, written about ourselves.
Author
Rahul Vithala
Chief Technology Officer, 5M Collective. Fifteen years across digital growth, search and software. He connects the marketing side of the house to the engineering side, which is what lets the company ship its own platforms rather than only recommending someone else's.
Growth
From a website to a working product in fourteen weeks
A B2B SaaS founder came for a website. Marketing and engineering sat in the same room, and version one shipped in…
Growth
A cost per lead that held
A D2C brand came for performance marketing. The first thing we did was tell them not to spend on something. The number…
Attention
A nine-week film release, built backwards from release day
A Telugu feature arrived with a release date, a trailer in the edit, and no plan. The campaign landed as one story…
Influence
A bad week, handled inside the hour
A manufacturing company had a story break about it on a Tuesday. By Wednesday it was over. What we did in between, and…